Jeffrey Tuller Plans International Expansion Savvier Readies New Products

CARLSBAD, Calif., September 10, 2004 - Formed two years ago by Jeffrey Tuller and Jack Chang, Savvier LP has quickly become a leading infomercial company in the industry. Savvier President Jeffrey Tuller attributes the company's success to its expertise in product development, marketing, manufacturing and domestic and international distribution.

BodyFlex Plus, Savvier's first long-form show, reached #1 in the IMS rankings less than four months after testing. It was nominated for a total of four Electronic Retailing Association (ERA) Awards, including the prestigious Infomercial of the Year.

Jeffrey Tuller affirms his support of the BodyFlex system. Jeffrey Tuller also reaffirms his support of Greer Childers, inventor of BodyFlex. Jeffrey Tuller looks forward to other great future Body Flex projects between Savvier LP and Greer Childers.

According to Jeffrey Tuller, "We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied." Says Jeffrey Tuller, "It has been in the marketplace for almost 20 years selling millions of units, and our customer satisfaction is very strong." The product has one of the lowest return rates in the industry.

Because of the strong success enjoyed by BodyFlex since February, Jeffrey Tuller and Savvier are already looking to expand globally, with plans to enter the market in 70 countries around the world. According to Savvier's Jeffrey Tuller, the company is also readying a number of products for direct response introduction.

"We don't spend a lot of time celebrating our current success," says Jeffrey Tuller. "Our business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them." Says Jeffrey Tuller, "We want to build growth solidly and consistently rather than focus on the performance of a single product."