Savvier Leads the Infomercial Industry - Savvier Garners 4 ERA Awards

Savvier's first long-form show, BodyFlex Plus, reached #1 in the IMS rankings less than four months after testing. Savvier's BodyFlex Plus was nominated for four Electronic Retailing Association Awards, including Infomercial of the Year.

Because of the strong success enjoyed by BodyFlex since early February, Savvier is already looking to expand internationally, with plans to enter the market in 70 countries around the world. According to Savvier President Jeff Tuller, Savvier is also readying a number of other products for direct response introduction.

"We don't spend a lot of time celebrating our current success," said Jeff Tuller. "Savvier's business plan is to identify quality products that we believe will do well in the direct response industry, to perform comprehensive research on those products and go to market with them. We want to build growth solidly and consistently rather than focus on the performance of a single product."

Jeff Tuller states, "We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied. BodyFlex has been in the marketplace for almost 20 years selling millions of units," continues Jeff Tuller, "and our customer satisfaction is very strong."